Location Analytics Driving Business Intelligence

Speakers
0930 - 1100 hrs

Big data analytics driving national development and businesses

Moderator SARAH HISHAM

Product Manager Asia Pacific
Geospatial Media & Communications, Malaysia

Mazmalek Mohamad

Personal Data Protection Commissioner
Ministry of Communications and Multimedia, Malaysia

EVE KLEIMAN

Director, Spatial & Graph Solutions - Asia/Pacific Oracle Australia

Azhar Abu Talib

Director, Network Security Lab
MIMOS, Malaysia

SOMASUNDARAM NAGAPPAN

Senior Manager
Big Data Analytics, MDEC, Malaysia

1330 - 1500 hrs

Automotive, Telematics & Road Safety: Integrated Emergency Support System

RABIHAH ILYAS

Head Corporate and Knowledge Management Unit Malaysian Institute of Road Safety Research

Mahesh Patel

Chief Innovation Officer and Head of Product Management
Polaris Wireless Solution, USA

Oliver Marc Schaetzle

Automotive – Asia-Pacific
Head of Customer & Market Development, HERE, Singapore

Sharail Affendi Bin Zainal Abidin

Sales Director
Tuxuri, Malaysia

1600 - 1730 hrs

Innovation in Location Data and Analytics for Society and Businesses

Mohamad Sazali Sha'ari

Executive Director
Malaysian Federation of the Deaf (MFD), Malaysia

Nor Hafifi Hj Ismail

Director of Policy Planning and Coordination Malaysia Civil Defence Forces (MCDF), Malaysia

WAN RAZALI MATSAH

Assistant General Manager
Geomatics Development & Services Telekom Malaysia

Norsam Mohd Yusoff

Deputy Director
Malaysian Communications and Multimedia Commission, Malaysia

About Programme

Location data is a fundamental component for businesses to keep track of their sales territories, customer's addresses, store locations, delivery routes, and other assets locations. Analyzing and integrating these data into enterprise resource planning (ERP) system or customer relationship management (CRM) system will improve operational performance and offers a competitive advantage to businesses by getting clearer insights on customers' behaviors and generate new business opportunities.

Insurance, on the other hand, use location intelligence to simulate risk and verify claims. Geospatial data visualization allows insurance underwriters, actuaries, and claims professionals to micro-analyze risks in certain location, which can help limit damages and minimize loss and payouts. Similarly with banking and other financial services, location intelligence is used to detect fraud pattern and mitigate such risks.

Car manufacturers today are investing in big data and analytics technology that helps capture and analyze telematics information in real time. Integrating and analyzing vehicle telematics data with the corresponding data from nearby vehicles, weather conditions and other location-based data allows traffic managers or monitoring services to detect emergency events and send alerts to emergency responders. This integrated emergency support system can also be linked to road authorities, hospitals, insurers, and other stakeholders to cut down response time and avoid further damage.

Location Analytics for Businesses programme at Geosmart Asia 2016 will bring mainstream businesses such as retail, real estate, insurance, banking, automotive, healthcare, logistics, and others to discuss how they're leveraging on location data and analytics to improve business performance.

Target Audience
  • Business Enterprises:
    • Automotive
    • Banking
    • Healthcare
    • Insurance
    • Logistics
    • Real Estate
    • Retails
    • …others
  • Geospatial Analyst
  • Geospatial Analytics Technology & Service Providers
  • Geospatial Content Providers
  • Geospatial Industry Experts