“Place” or “location” fundamentally influences and connects our ways of doing business. The demand for geographic business intelligence and analytics solutions has increased significantly. Location is key to all aspects of business, from deciding where to locate a new store to optimizing a supply chain or creating more engaged marketing campaigns that resonate with your best customers. Businesses have used geographic information systems for decades to analyze, visualize, understand location information and make more informed business decisions.
Location analytics is the business intelligence (BI) process to generate insights from location-based or geographic business data. Location analytics empowers organizations across various industry verticals to combine traditional BI data with the spatial data collected from data sources such as cameras, sensors, GPS, mobile devices, and social media channels. Businesses that integrate location intelligence into their marketing strategy benefit by gaining improved information that gives them insights on their consumers, allowing them to take action involving customer bases, distribution channels, networks, as well as to maximize marketing decision making.
In the wake of a cautious economic environment in the Asia-Pacific region, it is not “business as usual” for business enterprises, who have to explore newer ways to enhance services and overall efficiencies and gain competitive edge. Location Analytics is making its presence felt but remains to be leveraged before its real potential can be fully optimized. Understanding this, Geospatial Media & Communications will host a seminar Location Analytics: A Competitive Advantage for Business Enterprises on the occasion of GeoSmart Asia 2017.
- Banking, Financial Services, and Insurance (BFSI)
- Energy and Utilities
- Healthcare and Life Sciences
- Retail and Consumer Goods
- Telecommunications and IT
- Transportation and Logistics
- Travel and Hospitality
- Media and Entertainment
- Real estate
- Emergency Services
Session I: Location Analytics Driving Business Intelligence: Overview
Location Intelligence combines geographical dimensions with existing data from business intelligence applications, and allows the ability to visualize various metrics on a map. While considering spatial conditions, additional and intuitive view is created, which makes it possible to recognize spatial patterns, trends, and potentials. Location intelligence empowers organizations to discover new insights and potential competitive advantage. Savvy organizations are incorporating information about location and geography in their enterprise data warehouses, enabling them to use geospatial data to support business intelligence. The session will highlight the global view of location technology and its entire ecosystem through perspectives presented by location technology experts. It will touch upon aspects such as the technical elements of location technology, usage segment, factors driving the vibrancy of the LBS ecosystem, and how to enable location intelligence.
Session II: Smarter Resource and Operations Management
In the last few years, many businesses have embraced and developed data analytics capabilities to enhance their operations and service deliveries. Businesses need to ensure that resources are properly managed and allocated to the right locations for the benefits of time and cost. Transportation, logistics and supply chain businesses use location intelligence for route optimization, asset tracking and fleet management to better manage capital and logistics. The session will feature successful case studies of how location analytics is helping businesses to manage asset and resources, which result in increased operational efficiencies.