“Place” or “location” fundamentally influences and connects our ways of doing business. The demand for geographic business intelligence and analytics solutions has increased significantly. Location is key to all aspects of business, from deciding where to locate a new store to optimizing a supply chain or creating more engaged marketing campaigns that resonate with your best customers. Businesses have used geographic information systems for decades to analyze, visualize, understand location information and make more informed business decisions.
Location analytics is the business intelligence (BI) process to generate insights from location-based or geographic business data. Location analytics empowers organizations across various industry verticals to combine traditional BI data with the spatial data collected from data sources such as cameras, sensors, GPS, mobile devices, and social media channels. Businesses that integrate location intelligence into their marketing strategy benefit by gaining improved information that gives them insights on their consumers, allowing them to take action involving customer bases, distribution channels, networks, as well as to maximize marketing decision making.
In the wake of a cautious economic environment in the Asia-Pacific region, it is not “business as usual” for business enterprises, who have to explore newer ways to enhance services and overall efficiencies and gain competitive edge. Location Analytics is making its presence felt but remains to be leveraged before its real potential can be fully optimized. Understanding this, Geospatial Media & Communications will host a seminar Location Analytics: A Competitive Advantage for Business Enterprises on the occasion of GeoSmart Asia 2017.
- Banking, Financial Services, and Insurance (BFSI)
- Energy and Utilities
- Healthcare and Life Sciences
- Retail and Consumer Goods
- Telecommunications and IT
- Transportation and Logistics
- Travel and Hospitality
- Media and Entertainment
- Real estate
- Emergency Services
Session I: Location Analytics Driving Business Intelligence: Overview
Location Intelligence combines geographical dimensions with existing data from business intelligence applications, and allows the ability to visualize various metrics on a map. While considering spatial conditions, additional and intuitive view is created, which makes it possible to recognize spatial patterns, trends, and potentials. Location intelligence empowers organizations to discover new insights and potential competitive advantage. Savvy organizations are incorporating information about location and geography in their enterprise data warehouses, enabling them to use geospatial data to support business intelligence. The session will highlight the global view of location technology and its entire ecosystem through perspectives presented by location technology experts. It will touch upon aspects such as the technical elements of location technology, usage segment, factors driving the vibrancy of the LBS ecosystem, and how to enable location intelligence.
Session II: Transforming Customer Experience
Location analytics is fast becoming a must-have for designing, managing, and measuring customers’ satisfaction. Connected mobile devices such as smartphones, public Wi-Fi networks, low cost bluetooth-enabled beacons, and a handful of other technologies are making it possible to track customer behaviors in physical spaces. Location analytics firms are collecting billions of customer measurements each day across thousands of locations. The ability to identify, track, and target customers in physical locations will enable businesses to gain a more complete understanding of customer needs, wants and behaviors. The session will discuss how businesses use location analytics to track their customers, not only to increase customer satisfaction through enhanced services, but also in identifying new market prospects with high concentrations of target customers.
Session III: Smarter Resource and Operations Management
In the last few years, many businesses have embraced and developed data analytics capabilities to enhance their operations and service deliveries. Businesses need to ensure that resources are properly managed and allocated to the right locations for the benefits of time and cost. Transportation, logistics and supply chain businesses use location intelligence for route optimization, asset tracking and fleet management to better manage capital and logistics. The session will feature successful case studies of how location analytics is helping businesses to manage asset and resources, which result in increased operational efficiencies.
Session VI: Risk Analysis and Mitigation
Financial and operational risk management is at the core of business sustainability. In order to mitigate these risks, businesses need to build location intelligence into their business strategy. Location intelligence provides specific location identification, ensuring its accuracy, and facilitating the current, historical, and predictive multi-faceted environmental and demographic data for a certain location. Insurance and banking rely heavily on risk analysis to ensure sustainable operations. Other businesses, especially retail require risk analysis for site selection, loss prevention, and security. The session will discuss the power of location analytics in risk assessment, fraud management, risk exposure identification and mitigation for businesses.